Wow, it has been a *crazy* time preparing ‘Miss Butterfly’ (S/S 2010) ready for London Fashion Week, but all the hard work paid off and we made it with the help of our friends! It was a proud moment when my family and friends visited ‘Beautiful Soul’s’ stand (No 3; my lucky number!) and I think they could fully appreciate my enthusiasm to be there!

Being part of Estethica was such a *fabulous* experience and I have a husky voice from talking so much!!!

It was a pleasure to be surrounded by like minded people, who are clearly as passionate as I am, about driving ‘responsible’ fashion forward. I felt at home and at ease; there wasn’t a sign of the *bitchy, sweetie darling*, that is often associated with the fashion industry.

Estethica is a team, a family; who look out for one another and who ultimately share the same visions, of making ‘ethical fashion’ mainstream. What compassionate person wouldn’t care about the harm we are inflicting on our planet and/or the people who are contributing to our businesses?

I think this season is more about the press for ‘Beautiful Soul’, but I have gained one stockist and am in negotiations with a boutique in New York and several others, so I am really really really excited!

Fame and fortunate do nothing for me, but  if I can raise my brand identity so it enables me to inspire new designers to be responsible, raise awareness and involve myself in some very worthy projects, I will be *very* content.

A ‘BIG’ thank you to my dear family and friends for their support and encouragement and to everybody at Estethica for making my debut so relaxed and memorable. Here’s wishing you all every success.

Nicola xxx

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